What would you think your townsmen would consider the best pubs in your town? What do you base that on? I bet you thought of a pub immediately when you read that question, and that you don't know the answer to the second question that fast.
Now you should really get to know what makes a pub popular. It matters because what makes things popular doesn’t really different between the online and the offline world. It’s all about creating a buzz, making people talk about you (or link to you, the online equivalent) and making them feel something is happening that they shouldn’t miss.
http://www.marketingpilgrim.com/2006/10/free-beer-inside.html
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