Advertisers have long known that sex sells

First up I need to say that this campaign is about as NSFW as it gets, so consider yourself duly warned! Advertisers have long known that sex sells. So French clothing company Shai has decided to put that theory to the test by launching their Summer 2006 clothing range as an (explicit) interactive video clothing catalogue.

The Shai Clothing’s Summer 2006 campaign makes extensive use of Flash video and starts off by allowing users to choose their preferred clothing preference (?) - heterosexual, homosexual, or lesbian. The catalogue then uses Flash video to display a couple of models engaged in some very steamy action wearing (or not) certain items of Shai’s Summer 2006 collection. Rolling the cursor over a piece of apparel in the movie stops the onscreen action to reveal a catalogue chart with price and size information.

http://www.sexpacking.com/