Here's an awesome example of how a blog done right can help you generate more media coverage, especially around thought leadership. Controversy helps too.Earlier this week economist Nouriel Roubini blogged that the US economy is in for a sharp recession. He predicts it will be bigger than the last one in 2001. This was too tempting for the media to resist.The result? Marketwatch picked up on the blog post and turned it into a story. Other journalists are following his blog too.(Via Reddit.)
http://feeds.feedburner.com/~r/MicroPersuasion/~3/16174739/a_case_study_in.html
Eric Sink has a great post about how to get more people talking about your product. He says: a) find a very small group of people that share common interests and b) build a product that 100% of them will love.Sounds simple enough. However, if you already have a product that you need to promote and it doesn't fit this bill, then you need to get a bit more creative. Think about empowering these individuals to find and connect with each other (and you) so they can maximize the use of the product and contribute to the next iteration.
http://www.micropersuasion.com/2006/08/think_small_to_.html
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